Make relevant content, not just advertising.
Video storytelling has the ability to add a much-needed authentic human dimension to your marketing efforts. Companies are now realizing that video success is not about presenting one-sided PR talking points anymore, but about creating content that will strengthen relationships.
Step into the Spotlight
The media landscape has changed and every business needs a video storytelling strategy. Media technologies have the ability to separate mediocre companies from exceptional ones. Today, small businesses can gain a large media presence with video where traditionally, large companies have had the advantage of monopolizing the media spotlight.
Telling v. Selling
Your video story is not a ‘commercial’. It needs to be relatable. There’s a growing demand for video, but there’s no universal template that works for everyone. It requires originality, authenticity, honesty, vulnerability, human interest and at times, humor.
Move Your Audience
Marketing content rarely connects with an audience. Draw people in with your story. Messages that are unique, informative and inspiring are more likely to be spread and shared.
“Be distinct. Be accessible. Be yourself.”