All great marketing requires great storytelling.
A skilled journalist/interviewer looks at content objectively and can grasp and develop the essential elements of a human interest story — precisely the way that marketing content must be viewed and communicated today.
A compelling interview-style video is the product of the following:
An Eye for a Good Story
As a published writer, news writer and news anchor/reporter, Karen focuses on capturing your hook and telling your story. Everybody has a story. To craft a dynamic marketing video that attracts clients, you must connect your story to what you’re selling.
A skilled interviewer draws out the story and captures good sound bites. Good sound bites emerge from thought-provoking questions. Formulating questions that stimulate interest requires solid preparation, research and most of all, an innate curiosity about the world.
To come across as authentic, you need to sound conversational — not scripted. An effective interviewer is personable and equally intuitive, interested and engaging. You should feel like you’re talking to a friend over coffee and when you do, your viewers will feel the same.
“Share your own unique voice.”